Sambazon INTRODUCTION

Sambazon single-handedly invented the Açaí industry in the US – and it did so with an incredible mission: by harvesting Açaí in a sustainable way, they’ve been able to protect and share this unique superfood with the world.

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Sambazon turned to Iron to define a bold new digital strategy. After an extensive audit of their digital footprint we devised a series of actionable strategic steps that culminated in a new responsive web site and a host of other creative deliverables.
STRATEGY
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There were three macro functions our work must serve. First, it must generate greater awareness for the brand and product line. Second, it must strengthen brand loyalty. And third, it should appeal to a younger, mobile-enabled demographic.
User Experience

The user experience was built around the need to make the benefits of the product easy to access and understand. We had to tell a deeper product story and integrate recipes into a wider social outreach strategy – all based around a mobile-first strategy.

Design

We set out to balance the organic, hand-made feel of this grassroots brand with an aspirational quality befitting the Sambazon consumer. Everyday top down photography was paired with bold colors and textures drawn directly from the Amazon region.

The Results
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We drove site sessions up 10%, delivered over 1.5 million page views in the first year of operation and dramatically dropped bounce rates. The site gave the brand renewed traction in the marketplace and helped spearhead expansion into the European market.
Of traffic is on mobile (up 18%)
Page views since launch.
Increase in time on site