NeuroTrainer VR: Reakt
UX and UI design for a bold new virtual reality brain-training application.Next Project
Boutique fitness studios do a lot of things well: they tend to be subject matter experts, they are more intimate, and they create more memorable experiences. But they have an average membership of only 6 months and are subject to fierce competition.
We reframed the traditional gym class experience, devising a series of “tracks” based around each user’s exercise preferences. The tracks were built around three separate modalities which allowed us to create a new paradigm for the gym class experience –providing new members with the incentive needed to try new classes and giving them the ability to sign up with a single tap.
As more and more people engage with the idea of the quantified self, we placed great emphasis on visually depicting a person’s progress within their chosen track.
A very simple, task-oriented UI was developed to help guide users to their destinations, while a flat design aesthetic was paired with clean, modern iconography to deliver a smooth, fast and efficient user experience.
After a successful pilot launch in Lafayette, California, Formula3 opened its second location in Portland, Oregon. With an engaged and active community of members, we continue to provide strategic design services to the founders.
Months to develop
Gym booking App