A new a new website and clarified brand positioning.Next Project
NeuroTrainer commissioned IRON to refine and develop the UX and UI design for a bold new virtual reality brain-training application: Reakt.
Our job was to help the development team craft a virtual universe that delivered on this futuristic promise, appealed to athletes’ competitive spirit, but remained sports agnostic.
Our vision was to create an interface that felt familiar yet unexpected. An interface that could morph fluidly to accommodate different use cases. And an interface that could adapt to an ever-expanding set of data and metrics.
Working within the Lean Start-up framework, we developed a series of marketing assets, from pitch-decks to Oculus Store graphics, all designed to appeal to young athletes motivated by gaining a competitive advantage.
In this ongoing engagement, IRON will develop an increasing array of materials, from the VR app to the consumer-facing website, and from pitch decks to Oculus Store promotional materials.
Weeks to design UI