Fitbit In-Store App
A digital tool that gives a thorough overview of Fitbit’s range of wearable devices.Next Project
In an era of innovation, brands are striving to leverage the best of the physical and digital worlds. The goal is to deliver on technology’s promise, while serving customers in newly effective ways.
The goal was to strike a balance between emotionally-compelling brand presentation and educational fit-related content. The resulting design gave users parallel look book and fit finder paths to explore.
A successful, high-impact launch led to a wealth of positive user feedback both in-store and online. The online tool itself delivered significantly higher click-through rates than a traditional shop-in-shop experience.
JCP iPad app