JD Sports flagship stores offer a dynamic and engaging retail environment with an array of high-impact digital screens, giving adidas the perfect brand platform.

The Challenge

We were tasked with crafting an immersive brand experience – utilizing existing brand footage, stills, and stock video – that reflects a fluid on-floor product assortment. And we had to do that on screens that were heavily obscured by the product they were intended to promote.

The Work

We created unique and engaging videos for JD Sports flagship stores in New York, Chicago, New Jersey and Las Vegas. The busy footwear walls, which sit directly in front of the screens, led us to choose bold graphic treatments and location-specific ambient loops. The goal was to attract rather than educate.

Design Exploration

The grand opening of JD Sports’ Las Vegas flagship store meant it would serve as the model for the other store videos. Several potential graphic layouts and treatments were explored, with the final execution featuring bold type and several different animations of the iconic adidas trefoil logo.

The Rollout

The positive response to the Las Vegas video led to the creation of videos for the rest of JD Sports’ flagship locations, culminating with the flagship store in Times Square, New York. A total of nine separate videos were created for the stores’ men’s and women’s footwear and apparel screens.

The Touchscreen

We were also tasked with designing new content for the smaller touchscreens on the shoe wall. These attract loops need to engage consumers in what is already a chaotic visual environment.

The Results

Due to the successful launch of the flagship videos, adidas has retained IRON to update the videos on a seasonal basis.


Flagship Stores


Videos Produced


Seasonal Refreshes