2K's Visual Concepts Entertainment Studio, a driving force in the video game industry for more than 30 years, needed a website to attract new talent and tell its unique story.

The Challenge

With limited brand assets, and a name only industry-insiders recognize, our brief was to design an eye-catching site that would set this progressive studio apart.

The Work

As the producer of the NBA 2K, one of the world’s top 10 video game franchises, Visual Concepts had an incredible legacy to build on. We paired that with a deep-dive into the culture of each of the company’s nine international studios.

Messaging Hierarchy

The site had to reinforce the company’s commitment to cutting-edge technology, its investment in regional diversity, and its unique non-corporate culture.


A bold recruiting section gave an immersive look into life at Visual Concepts. The design highlighted the freedom and individuality that characterizes their workplace culture, with employee testimonials adding further depth and authenticity.

IRON understood our goals and went over and above at every step of the way.

Nicola Smith: VP, Global Talent Acquisition at Visual Concepts

The Results

In three months, we designed a captivating, immersive story-telling site that speaks to Visual Concept’s rich history, commitment to innovation, and unconventional workplace culture. All of which combines to set the studio apart and give them a significant competitive advantage.


Months to design


Studios represented