In the pandemic era, consumers can be less inclined to touch and feel real-world products. To tackle the problem, Fitbit commissioned us to create an augmented reality try-on experience.

The Challenge

With fewer customers trying on their products, Fitbit wanted to find a way to create a unique, interactive experience that showed the breadth of products on offer in an immersive, unexpected way.

While an increasing number of brands have embraced Augmented reality (AR) to enhance the customer experience, few, if any, have leveraged the technology to sell smartwatches or wrist-based trackers.

That’s where we came in. Working with one of our trusted development partners, Helios Interactive (now a Freeman Company), we set about developing a bespoke web-based augmented reality app based on wrist-detection technology.

The Results

With the new AR app, customers could get a unique, interactive experience that helped build loyalty, provide an immersive shopping experience, and drive sales. The success of the app led to a second, ongoing engagement.


Months from design
to deployment


Ever wrist-detection
AR app


Fitbit products