A new a new website and clarified brand positioning.Next Project
Prolifiq contracted Iron for a brand refresh—from positioning and messaging to logo and website.
Our first step was a brand messaging audit: a short-form exercise with key stakeholders that framed the company’s value proposition. From there, we began work on the logo, focusing on symbols and word marks that expressed growth and focus.
Concurrently with logo development, we looked at a variety of brand landscapes that supported other tenets of the brand: approachability, grit, and growth.
Within a couple of months, the new brand was fully defined, and we began the rollout—from the new site to new sales deck templates to new one-pagers.