For over a decade Iron has been managing the Amazon brand presence for some of the leading names in retail.
How Do You Build a Brand at Amazon and Beyond?
Developing an Amazon strategy is half the battle. Your Amazon marketing agency should have seasoned retail strategists, comfortable integrating national and global campaigns with your omnichannel marketing efforts.Further Reading
Digital Content Creators
Amazon, like any sophisticated marketing platform, has very specific creative requirements. Your Amazon marketing agency needs to be able to create a vast quantity of on-brand assets. But they also have to make sure they integrate with your macro marketing strategy.Further Reading
Amazon Storefront Services
Amazon Storefronts are free, multi-page microsites that live on the Amazon platform. They are essential for promoting brand awareness and driving sales.Further Reading
While Storefronts are easy to set up a team with specific Amazon Storefront Design expertise can dramatically improve your performance.
Amazon Advertising Expertise
A well-qualified Amazon marketing agency should be able to produce advertising campaigns for brands that advertise and sell on and off the Amazon platform.Further Reading
But, above all, they need to make the most of the many different Amazon advertising vehicles available.
Amazon A+ Content Design Services
Amazon A+ Content Design is one of the most important tools brands use to boost visibility and increase sales on the Amazon platform. Of all the Amazon marketing services, this may be the most crucial.Further Reading
A+ content lives below the fold on a traditional product page. It is typically comprised of rich-media units that help your brand to stand out from your competitors.
Incorporating well-designed A+ Content on your product pages can increase your sales by anywhere from 3% to 10%.
Amazon has a range of built-in analytics data. Their free-to-use analytics platform lets you analyze your sales and traffic sources and optimize your Storefront and Amazon ad campaigns over time.