For over ten years, IRON has been providing Amazon Storefront Design services to some of the nation’s best-loved brands.
Amazon also represents a vast, untapped source of potential customers – people who would otherwise never visit your DTC website. And since 74% of Amazon customers use the website to discover new products or brands, the potential to reach new customers is enormous.
These audiences can be effectively and efficiently targeted through a host of advertising vehicles and can be just a click or two away from your own rich multimedia experience.
Test and Learn
With its free-to-play model, Amazon Stores are a cost-effective tool to test and learn against a variety of messaging and design criteria. And as you optimize the online Store over time, that data only grows in significance.
How Much Does it Cost to Design an Amazon Storefront?
The truth is, the cost of the Amazon Store design should be a function of its value to your business. If you are a new brand and are unsure if this particular Amazon strategy makes sense to you, you could forge ahead and do it yourself.
Value Rather Than Cost
Amazon Design Agency
On the other hand, if you have a large (or underperforming) Amazon business, employing a team of specialists could yield dramatic increases in traffic and attributed sales. In fact, in the past year alone, we’ve been able to increase Amazon Store sales for our clients between 2.5x and 7x year-over-year. Ask yourself, what would that be worth to you? But it’s best not to think of this as a stand-alone digital experience. These days it’s a crucial touchpoint in the increasingly complex customer journey.
Digital Versus Physical
Think what you’d pay to establish a new brick-and-mortar retail store. For a start, you’d pay thousands of dollars in rent. You’d have hiring and employee training costs. You’d need to purchase all your inventory upfront. And then pay to print seasonal signage, POS materials, and new window displays. The costs and risks start to stack up.
Given their value, you must ask yourself if a specialist Amazon Storefront agency could help you boost your brand presence and increase sales.
Do You Need a Specialist Agency?
Brand sales at Amazon have snowballed in the last few years as the online market has boomed. And Amazon itself has risen to meet the demand, creating ever-more complex and effective tools for sellers.
A Dedicated Amazon Storefront Agency
An in-house team with the proper training can be an effective way to develop your Amazon store. But the advantage of using a dedicated Amazon storefront design agency is that they will have created multiple brand stores, spanning a variety of categories, over multiple years.
Using this knowledge and constantly gaining a deeper understanding of the platform and available modules can dramatically help them improve your brand’s performance.
Similarly, they’ll know about changes in process, service conditions, and the latest design features and back-end quirks.
Overall, agencies with deep Amazon experience will leverage that expertise to bring growth and higher performance to your branded Amazon store.
Full-stack Amazon Services
Our Amazon Storefront Services
IRON Creative has been designing Amazon Stores for over ten years. We developed the first-ever amazon Store for Levi's. And we've been building robust and integrated Stores ever since for some of the biggest names in retail.
• Information architecture planning, organization, and management
• Custom design of Amazon Storefront page templates
• Amazon Storefront page build, publishing, and maintenance
• Graphic design for each module – including images, banners, and infographics
• Product and brand photography
• 360º Spin product photography
• Product and brand video creation
• Image processing and retouching
• Product, brand, and advertising copy
• Quality Assurance (QA)
• User Testing
From Sales to Brand Building
We help brands turbocharge their Amazon sales channel and develop it into a powerful brand-building platform. Combining analytics with world-class creative, we amplify brands at Amazon and their other channel marketing platforms.
Our Amazon Storefront design services can radically improve your digital presence. Our designers are experts at using the ever-evolving Amazon Storefront features such as rich-media content, custom design templates, and hotspot modules to easily differentiate your Store from your Amazon marketplace competitors.
Amazon Storefront Design Experts
Our Amazon Storefront design experts understand the particular design constraints of the platform. They are adept at bringing your specific brand to life within what can be, in the wrong hands, a limiting and frustrating framework.
Not only will your brand stand out from your competitors, but it will also act as an extension and bespoke deployment of your parent brand. Bringing all of the brand equity your customers crave but tailoring the experience to their particular sales-focused shopping needs.
Our ten+ years of Amazon experience helped us build some of the most respected and highest-performing Stores on the platform. We’re passionate brand evangelists as well as expert Amazon marketers.