In the fast-paced world of personal training, TRX needed an agency that understood the fitness space and produced best-in-class strategic communication to match their best-in-class training equipment.

The Challenge

When a challenger brand redefines a market sector, it has to remain nimble to stay one step ahead of its competitors. The challenge lies in producing cutting edge creative – that drives real-world results – at a pace the competition struggles to live with.

The Strategy

Working on an array of deliverables – as well as its training philosophy and positioning – enabled TRX to hit a variety of sales goals while laying the foundation for a strengthened long-term communication platform.

TRX Training Mobile App

A simple pair of straps can be remarkably difficult to master. So, working with the TRX innovation team, we designed a compelling but functional app that guides users through a series of tailored workouts.

TRX Brand Advertising

We produced a series of award-winning print ads that place TRX at the center of any seasonally-focused active lifestyle. And we extended the brand language into trade show posters, booth graphics, and sales materials.

Email Marketing Campaigns

We tested a total of 46 different emails – evaluating everything from subject line to time sent, and from graphic design to promotional incentive. The result was a fully optimized holiday campaign and a robust data set that gave TRX a solid foundation on which to build future marketing campaigns.

Digital Brand Extension

A large part of our work with any brand involves deploying assets across a wide variety of media: here is an early prototype of the TRX Military website.

The Results

We’ve helped the brand deliver the most thorough marketing outreach program in its history – implementing a broad range of creative and strategic approaches while A/B testing to deliver the most effective materials to their loyal customer base. Amidst this blistering schedule, we helped to implement a longer-term strategic communication strategy that set the tone for years to come.


Jobs produced


Individual emails


Training app