Fitbit is dedicated to transforming lives through products that inspire a healthier life. To help achieve that goal they turned to IRON to develop a variety of engaging, innovative retail experiences.

Fitbit Intro image

The Challenge

In the dynamic and increasingly competitive world of wearable technology, Fitbit needed a digital agency that understood how to tell a relatively complex product story in an accessible, innovative way.

The Strategy

We’ve worked tirelessly with the Fitbit team to develop a suite of projects – ranging from a digital brand shop at Amazon, to retail POS, to an interactive Android app – that place as much emphasis on simplicity as they do on features and benefits. The goal is to help define the wearable technology market sector while demystifying it for consumers who are already intent on a healthier lifestyle but may be wary of another technological solution.

Optimizing Amazon

One of our core skills is optimizing our clients’ digital experience on their wholesale partners’ websites. For Fitbit, we’ve built a robust brand presence at the world’s largest e-commerce site, Amazon, as well as digital shop-in-shops on a host of other retail platforms.

Fitbit Amazon Store
Fitbit Wholesale hotspot

Product Launches and Seasonal Campaigns

Generating demand is a crucial part of our retail team’s work. Whether helping Fitbit launch a new product or celebrating a critical selling season, we amplify the brand voice across countless touchpoints.

Our job is to ensure that the entire wholesale ecosystem reflects the brand’s values and speaks with one consistent voice.

Fitbit Advertising 1
Fitbit Advertising 2

Fitbit In-Store App

We produced a compelling digital product finder tool that was integrated into point-of-purchase units in over 4,000 Best Buy, Target, and Sports Authority stores nationwide.

View Project
Fitbit In-Store App

Fitbit Client App 1
Fitbit Client App 2
Fitbit Client App 3

Sales Collateral

As a full-service agency, and as part of our wider offering, we provide traditional as well as digital support to all of our clients.

The Results

We have forged a longstanding retainer relationship with Fitbit, playing a crucial role in their wholesale marketing strategy. Our broader digital team’s expertise has also enabled us to produce cutting-edge retail experiences that keep Fitbit at the forefront of consumers’ minds.


Percent increase
in YoY sales


Android apps
deployed nationwide


Year agency