Motion Graphics & Video
A look at some of Iron’s marketing in motion.
I. Video, HTML 5, and Gifs
Many of our big retailers are moving away from animated HTML 5 and Gif display ads, having seen only a marginal increase in click-throughs over static banners. However, there is still an ongoing trend toward video in social posts.
Dockers: Display Advertising
Levi’s: Display Advertising
Twilio: Social Graphic
Stockpile: Ambient Site Animation
Affirm: Instagram Advertising
Affirm: Instagram Advertising
II. Product Showcase Videos
Social is a great place to tell a short, stylish feature/benefit-oriented story, which has been the crux of much of our work for Airtable. In the case of Paylocity, we were given some fairly rough video call footage and asked to create a compelling testimonial video.
Airtable: Video Series 1
Airtable: Video Series 2
Paylocity: Video Testimonial Package
III. Narrative Brand Videos
Longer videos can also be used on social, but ideally they’d be built into a landing page to which more qualified (and therefore more engaged) prospects would be driven.
Salesforce: SMB Video Series
Verily: Liftware Product Intro Video
Levi’s: Live in Levi’s Promotion Video
IV. Interactive Brand Experiences
Finally, a well-executed interactive brand experience can forge a powerful, memorable connection. These typically involve a microsite utilizing some innovative element of “surprise and delight.” They are promoted through email, social, and other channels, and often align with an upcoming event or seasonal greeting. We’ve actually produced a number of experimental pieces for our own agency during the holidays, which can be viewed here.
The Possibilities for Paradox
The most effective work we do in this area is the most unexpected, so we always embrace the opportunity to innovate and explore new territory with ambitious clients. Let’s talk about where and when that exploration makes sense for Paradox!
Drop us a line.
Contact us120 2nd St. Floor 3,
San Francisco, CA 94105