Leisure Sports UX/UI DEVELOPMENT

Boutique fitness studios do a lot of things well: they tend to be subject matter experts, they are more intimate, and they create more memorable experiences. But they have an average membership of only 6 months and are subject to fierce competition.

Down
WHAT WAS NEEDED
01
We worked with the Leisure Sports Innovation team to develop a mobile App that would help break the current 6-month gym cycle and simultaneously build loyalty, increase engagement and provide real and social rewards to active users.
WHAT WE DID
02
We reframed the traditional gym class experience, devising a series of “tracks” based around each user’s exercise preferences. The tracks were built around three separate modalities which allowed us to create a new paradigm for the gym class experience –providing new members with the incentive needed to try new classes and giving them the ability to sign up with a single tap.
Data Visualization

As more and more people engage with the idea of the quantified self, we placed great emphasis on visually depicting a person’s progress within their chosen track.

Design

A very simple, task-oriented UI was developed to help guide users to their destinations. While a flat design aesthetic was paired with clean, modern iconography to deliver a smooth, fast and efficient user experience.

The Results
03
A rapid, Agile process led us to deploy an MVP in just 4 months from start to finish. Leisure Sports now has the ability to track user’s progress within the App and respond in real time to class and track trends. We are working on Phase 2 of the project which will deploy in Fall 2017.
4 months from brief to deployment
87 Users in a closed beta test
3 new modalities: Forge, Fire, Flow, drive engagement