Salesforce empowers companies to connect with their customers on a new level.

The Mix

IRON supports Salesforce’s mission in many ways, with a special emphasis on advertising and marketing, content marketing, events, and video production and post-production.

The Work

In our day-to-day dealings with Salesforce, there is no client-agency barrier. Our team works with Salesforce’s internal agency constantly, presenting work daily and reacting to micro-evolutions in the brand as they happen.

Content Marketing

The market’s appetite for business insight is massive, and our team is custom built to produce a tremendous volume of brand-perfect eBooks, reports, white papers, etc. As this need has evolved into article pages, we’ve developed a streamlined process for rolling out template-based article image suites.

 

 

Advertising and Marketing

While we’re often involved in offline efforts, from direct mail to out-of-home, we spend hundreds of hours a month writing and designing ads to promote offers on LinkedIn, Facebook, Twitter, and other key digital channels.

Event Graphics and Materials

IRON has provided support for many of Salesforce’s anchor events, such as Dreamforce and the World Tour – visualizing and overseeing experiences for Salesforce Canada, Salesforce SMB, Salesforce AppExchange, Salesforce Community Cloud, and more.

This is an area in which our ability to adapt and accommodate to emergent needs shines through, as we have been paired with a variety of implementation partners and our role has varied from year to year, and experience to experience.

Video and Post-Production

IRON has also handled many video projects for Salesforce, from light production, to post-production, to motion graphics.

Strategic Campaigns & Projects

As a full-service agency, IRON contributes in a more strategic way to special initiatives. During COVID, the Platform team tapped Iron to translate a popular Dreamforce attraction into a virtual format for Trailblazer DX (formerly TrailheaDX): Trailhead Bingo. Users answered questions about real time events, with each answer highlighting a square on their virtual bingo board. At the end of the event, winners were recognized and prizes doled out.

How it worked

In addition to our UX/UI design duties, Iron worked with the Platform team to answer questions like: What are the rules and logistics of the game? How can we remove obstacles to entry? How do we incentivize people to play? What categories and tasks will maximize user engagement? The event was a hit, with over a thousand players and over a hundred winners.

The Results

Over the last eight years, IRON has built a dedicated team to provide true full service support to Salesforce – becoming an extension of the company’s internal teams. This has lead to a growing number of engagements with a wide array of teams and clouds.

2000+

Jobs completed for Salesforce

20

Different Salesforce business units we've worked with