Fitbit BRAND EXTENSION

Fitbit is dedicated to transforming lives through products that inspire a healthier life. To help achieve that goal they turned to Iron to develop a variety of engaging, innovative retail experiences.

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The Challenge
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In the dynamic and increasingly competitive world of wearable technology, Fitbit needed a digital agency that understood how to tell a relatively complex product story in an accessible, innovative way.
Strategy
02
We’ve worked tirelessly with the Fitbit team to develop a suite of projects – ranging from a digital brand shop at Amazon, to retail POS and an interactive Android App – that place as much emphasis on simplicity as they do on features and benefits. The goal is to help define the wearable technology market sector while demystifying it for consumers who are already intent on a healthier lifestyle, but may be wary of another technological solution.
Fitbit In-store App

We produced a compelling digital product finder tool that was integrated into point-of-purchase units in over 4,000 Best Buy, Target and Sports Authority stores nationwide.

Sales collateral

As part of our wider offering, we provide traditional as well as digital support to all of our clients.

Optimizing Amazon

One of our core skills is optimizing our clients’ digital experience on their wholesale partners’ web sites. For Fitbit we built a robust brand presence at the world’s largest e-commerce site: Amazon.

The results
03
After successful development of numerous projects, we have negotiated a retainer relationship and an increased scope of work that looks set to extend into 2016 and beyond. And the ongoing success of our in-store Android App has garnered interest from Fitbit’s global partners who are all looking to stay one step ahead of their competitors.
Fitbit In-store App was deployed in over 4,000 stores nationwide
The App was designed, developed and shipped in just 3 months