Levi's Denim Bar BRAND EXTENSION

Since 2010 our Dockers agency of record status has seen us produce a variety of initiatives across the full spectrum of digital channels with one goal: to help people find the perfect pair of khakis.

Down
The Challenge
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In a crowded market place, with an increasing number of competitors, Dockers has to fight hard to remain the number one name in khaki. And as a predominantly wholesale-driven brand, it is imperative that each consumer touchpoint reinforces their brand values, but continues to drive home product features and benefits.
Strategy
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Our extremely agile team continues to produce a range of online shop-in-shops and digital tools that reinforce the functional benefits of the product while driving the emotional bond central to sales success. We help feed these optimized sales channels via an ever evolving stream of marketing vehicles – from email, interactive banner campaigns, on-site marketing and social activations.
Shop-in-shops

Shop-in-shops: since 2009 we have designed dozens of branded digital “shop-in-shops” on the nation’s leading e-commerce sites: including Amazon, Macy’s, Kohl’s, JCP and Zappos to name just a few.

Fit Finder:

without the ability to try them on, buying pants online is a challenge. To help the digital consumer we’ve designed a variety of Fit Finder tools that utilize video, 360º animations, and multiple product views all in pursuit of the perfect digital shopping experience.

The results
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Our joint success has resulted in 5+ year retainer relationship that puts us at the heart of the digital marketing mix and has made us instrumental in enhancing the wholesale retail sales experience. We’re proud to wear the pants.
We have been Dockers wholesale digital agency of record for 6 Years
We’ve gone from 3 projects in 2010 to 224 projects in 2016
And helped drive 5x increase in conversion at amazon.com