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We needed to develop a complete brand system, powered by a mobile app that would break the current cycle that gym users go through and simultaneously build loyalty, increase engagement and provide real and social rewards to active users. The concept is called: Formula3.
The symbol is based on the three pillars that make up the Formula3 system: Flow, Fire, and Forge. Each represented by the circle, triangle, and square respectively. Each layer atop each other to signify balance within the system.
To support Formula3 in the market we developed a pre-launch website to drive membership. In addition to securing clients, the web presence provided a launchpad to showcase the brand.
We worked with the Leisure Sports Innovation team to develop a mobile app that would help break the current 6-month gym cycle and simultaneously build loyalty, increase engagement and provide real and social rewards to active users.
After a successful pilot launch in Lafayette, California, Formula3 opened its second location in Portland, Oregon. With an engaged and active community of members, we continue to provide strategic design services to the founders.
Months to develop