Purcell Murray
Brand development, disseminated across every medium – from print advertising to a customer-facing website.
Purcell Murray
adidas – one of the most iconic brands both on and off the field of play – turned to Iron to help optimize its Amazon marketing strategy and work on a host of other channel marketing objectives.
The Challenge
With thousands of SKUs to manage, adidas needed an agency to help optimize its Amazon presence. After reviewing the brand’s analytics, we proposed a cohesive strategy that led to a redesign of the adidas Amazon storefront, a complete overhaul of its PDP pages, and a series of integrated Amazon advertising campaigns.
The Strategy
When working with a major international brand with an extensive product pool, it’s imperative to let the data lead the decision-making process. After a deep dive into the platform’s analytics, we worked with adidas to implement a tiered approach to refreshing and optimizing their content.
The Science and The Art
With a data-backed strategy in place, our designers set to work redesigning the adidas Amazon Storefront, extending and amplifying the adidas brand across the entire Amazon advertising ecosystem.
adidas Amazon Advertising
We developed immersive, effective on-site and off-site Amazon advertising campaigns. In each case, the creative drove to a fully optimized Amazon Storefront and companion Amazon A+ Premium pages.
Amazon Prime Wardrobe Box
As well as our extensive Amazon advertising work for adidas, we also design and produce content for other areas of their channel marketing business. This adidas Prime Wardrobe box design is just one example of how we help adidas provide a fully resolved shopping experience for their customers.
Highlights
We’ve played a crucial role in optimizing the adidas brand presence at Amazon. Developing an analytics-first strategy led to a systematic redesign of the Amazon Storefront and a cohesive optimization plan for the brand’s vast numbers of SKUs. We remain a committed and engaged partner as we continue to build out new and exciting adidas brand content at Amazon and beyond.
3
Years as
wholesale AOR
1,000+
SKUs managed
and counting
15+
Amazon Advertising
campaigns developed