Competing with the big banks required a ground up rebrand.Next Client
After 12+ years as Purcell Murray’s agency of record, you’d expect brand fatigue to set in. But our unique client relationships model guarantees fresh, innovative delivery with no expiration date.
As the new brand came to life through traditional channels as well as through Kevin Murray’s new social media initiatives, manufacturer and consumer feedback was extraordinary. In Kevin’s words, “Our new brand look changed the conversations we were having and the way we were seen – from a distributor of internationally known brands, to a true partner of those brands – a small distinction to some, but a game changer for us.”