Fitbit DIGITAL RETAIL BRAND ALIGNMENT
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Fitbit is dedicated to transforming lives through products that inspire a healthier life. To help achieve that goal they turned to Iron to develop a variety of engaging, innovative retail experiences.

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The Challenge
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While wearable technology is gaining an increasing foothold in certain markets, it still remains a relatively new product segment. Fitbit needed a digital tool that would help demystify the offering in consumers’ minds, but also give them a thorough overview of the brand’s increasingly complex range of wearable devices.
What We Did
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Our overall goal was to provide a compelling and intuitive user experience that motivates customers to engage with and buy Fitbit products. Ultimately, we brought to life one of the brand’s central tenets – "a healthier lifestyle starts with one step" – using a simple linear narrative to encourage users down a path built from a compelling library of photos, animated type, iconography, and video.
User Experience

Before approaching the design phase we shared a variety of UX strategies that would underpin the creative process. We experimented with three conceptual approaches: a quick and simple path to product information; a deeper demonstration of how Fitbit can positively affect your life; and finally a more immersive video-based focus on the more emotive aspects of the Fitbit brand promise.

Graphic Design

We worked seamlessly with the Fitbit team to design a state-of-the-art user interface – built with both existing brand assets and a suit of new illustrative and typographic expressions. The net result is a stunning piece if interactive design that reflects the innovative nature of the Fitbit family of products.

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The Results
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The App launched to rave client reviews in Best Buy and Target stores throughout the country, and was soon followed by further resized iterations in Canada. The device formed a central part of the company’s booth display at this year’s Consumer Electronics Show and looks set to be deployed in more overseas markets in 2015.
Fitbit In-store App was deployed in over 4,000 stores nationwide
The App was designed, developed and shipped in just 3 months