Slack brand support
Overview of our services and experience working with Slack
Next Project
A new company brand can take 2+ years to get traction in the market—that’s a significant chunk of the brand’s useful life. Plus, old brand materials lingering in market can dilute the brand’s effectiveness, confusing and eroding customer engagement. This was Kaleyra’s challenge.
The Job
As a global communications company, Kaleyra needed a bold, confident visual identity that commanded trust from the world’s largest companies. And they needed it rolled out with maximum efficiency.
The Methodology
In a perfect world, every asset Kaleyra had would be perfectly prioritized. In a perfect world, they’d have known every meeting their sales team was going to have in the next 180 days and what they were going to need for those meetings.
In a perfect world, it would be easy. But we don’t live in a perfect world.
Managing the Asset Avalanche
When a new brand is developed, it’s often developed in a defined, idealized environment. The assets are limited and controlled. However, when the brand is launched, impromptu one-sheets, sales decks, and other rapid-fire brand assets are in high demand. With their tremendous volume, these secondary assets can have more of an impact in defining the new brand than flagship assets like a website or out-of-home campaign.
So a steady hand is needed to produce those assets at scale AND ensure that they’re faithful to the new brand vision. As it happens, this is where Iron excels.
Build a Digital Brand That Scales
Consistent, on-brand experiences across every touchpoint.
Conscientious flexibility
When it comes to a rollout, Iron is set up to give shape to the brand through whatever piece of the puzzle needs to hit the market next—and define new brand rules that align with the brand essence as we go, responsibly supporting the growth and evolution of the nascent brand.
We call this conscientious flexibility—a model and mentality built on the understanding that rigidity can slow or stall the launch, but playing fast and loose with the brand vision can derail the mission.
Conclusion
Obviously, this isn’t our first rodeo. Our approach has been developed over years of bringing new brands to life in real-world circumstances. And if you’re facing a similar challenge, we would love to talk about it.