Twilio ADVERTISING, CONTENT MARKETING

Twilio develops the tools developers need to change the world. As with many B2B companies, they needed a flexible partner to help them keep pace with their expanding and contracting creative needs.

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The Mix
01
Iron provides Twilio with full service marketing and design support, with a primary focus on content marketing design and digital campaign development.
The Work
02
As a relatively young brand, Twilio needed a partner that could work from evolving brand guidelines, while helping ensure every deliverable was consistent. This is a challenge we’ve faced with many top tech companies – they move very fast and they need their agency to keep up.
Content Marketing Design

While the internal team had not rigidly defined the brand look and feel in detail, they had created a wide array of distinctive assets. Our job was to internalize the underlying principles at work in those assets, and act as a reliable partner in rolling out new assets. The eBooks are a great reflection of how we embraced that roll.

Digital Advertising

We've had a hand in many areas of Twilio's digital advertising – from designing general brand advertising to promoting content marketing assets to developing recruitment campaigns.

The results
03
The work Iron has delivered for Twilio has earned us a larger role in the company's marketing effort – expanding our working relationship to include two new teams in 2019.