Dockers
Our team produces a range of digital projects that reinforce the functional and emotional benefits of the brand.
Next Client
Paylocity is an HR and online payroll provider built on strong values and innovation. As their business grew, they needed high volume demand generation support that kept their brand values front and center.
The Mix
IRON provides Paylocity with full service marketing support, with a current focus on digital campaign development and video post-production.
The Work
With a newly launched brand, Paylocity needed a partner who could faithfully represent the established brand guidelines, while helping to expand those guidelines to meet emerging challenges.
Advertising Copy + Design
The objective for the first campaign was to provide a broad range of options to be tested in the marketplace, in order to define a foundation for on-going advertising. We wrote and produced 250 static and animated assets over six weeks.
Email & Social
Brand development also extended to copy and design for emails framing product offerings in context of current industry developments and social initiatives, driving traffic to webinars and other informative content.
Video Post-Production
Finally, we’ve provided video post-production – including turning some low grade video call footage into a testimonial video and creating a visual framework to bring a series of audio interviews to life.
The Results
Our test campaign delivered a wealth of invaluable data to guide future advertising, with star performer assets providing nearly 2.2% CTR and significantly contributing to a 140% monthly increase in time spent on site by key audiences.
2.2%
CTR Highlights
140%
Time on site