Stunning New Appliance Website Wins Awards With Unique UX
Appliance distributor website punches above its weight – delivering a unique UX for its diverse customers. Oh, and winning some awards along the way!
Purcell Murray is a leading distributor for premium kitchen appliances, decorative plumbing, and outdoor brands, with an incredibly diverse marketing target – from Consumers, to Dealers, to Trade Partners, to Builders. So, they needed a new website that unified their core message for brand equity’s sake, but tailored the key support messages for each target.
