Why You Need a Proven Amazon Marketing Strategy

Why You Need a Proven Amazon Marketing Strategy

Interested in collaborating? Drop us a line.


In 2017, Amazon.com (rather than Google) officially became the go-to destination for shoppers searching for product – a trend that’s only set to grow. That shift in consumer behavior means brands need a proven Amazon marketing strategy – to increase sales and build crucial brand equity – or risk losing out to their competitors at an ever-increasing rate.

Generating Sales and Building Brand

With Amazon dominating the product search landscape, it’s imperative brands see this not simply as a sales channel, but as an increasingly important brand-building platform. Think about it: if a consumer’s first touchpoint with your brand comes from an Amazon search, you need to rethink how your brand shows up, and then how you guide customers through the sea of competitive products to the crucial point of conversion.

That's Where We Come In

At IRON we help brands evaluate opportunities, build equity, and drive performance across the Amazon platform and beyond. At the heart of everything we do, lies an unwavering commitment to our clients’ brands and their faithful representation across every touchpoint. Our goal: brand amplification, not brand dilution.

What We Do

Our approach has been honed over the past decade, enabling us to develop a proprietary methodology designed to deliver tangible results, quickly and reliably. And since, according to Amazon, 92% of shoppers who start their purchase journey on Amazon make their final purchase with Amazon, the need for a proven strategy is critically important.

Evaluate Opportunity
What do you do well? How do you compare to your competitors? We prioritize ROI from day one.
Build Equity
With its vast reach, Amazon has evolved from channel marketing partner to a marketing channel in its own right. We make sure you stand out.
Drive Performance
Managing your brand presence is only half the battle. We drive high volumes of traffic and constantly work to optimize performance.
Our Experience

We’ve worked with some of the leading names in retail. We built the first ever shop-in-shop at Amazon for Levi’s – and we help them to remain best-in-class to this day. We’ve revolutionized product page development. And we’ve led large-scale research projects to validate and evolve our Amazon marketing strategies.

Continual Development

Our mission is to continually develop our proven Amazon marketing strategies – driving sales and building crucial brand equity – with a focus on producing world-class brand communication. We’d love to talk to you about helping your business to grow at Amazon and beyond.

Noah Rolland – Former VP of Strategy & Innovation at TRX
"Iron Creative consistently delivers innovation, strategic leadership and peerless execution at impressive scale."
Our Pitch

We think this environment needs a new kind of agency. An agency of partners, not provocateurs. An agency that works shoulder-to-shoulder with you to deliver at a pace and scale defined only by your ambition. We are that agency. And we’d love to prove it to you.

Interested in collaborating? Drop us a line.

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