In 2017, Amazon.com (rather than Google) officially became the go-to destination for shoppers searching for product – a trend that’s only set to grow. That shift in consumer behavior means brands need a proven Amazon marketing strategy – to increase sales and build crucial brand equity – or risk losing out to their competitors at an ever-increasing rate.
With Amazon dominating the product search landscape, it’s imperative brands see this not simply as a sales channel, but as an increasingly important brand-building platform. Think about it: if a consumer’s first touchpoint with your brand comes from an Amazon search, you need to rethink how your brand shows up, and then how you guide customers through the sea of competitive products to the crucial point of conversion.
At IRON we help brands evaluate opportunities, build equity, and drive performance across the Amazon platform and beyond. At the heart of everything we do, lies an unwavering commitment to our clients’ brands and their faithful representation across every touchpoint. Our goal: brand amplification, not brand dilution.
Our approach has been honed over the past decade, enabling us to develop a proprietary methodology designed to deliver tangible results, quickly and reliably. And since, according to Amazon, 92% of shoppers who start their purchase journey on Amazon make their final purchase with Amazon, the need for a proven strategy is critically important.
We’ve worked with some of the leading names in retail. We built the first ever shop-in-shop at Amazon for Levi’s – and we help them to remain best-in-class to this day. We’ve revolutionized product page development. And we’ve led large-scale research projects to validate and evolve our Amazon marketing strategies.
Our mission is to continually develop our proven Amazon marketing strategies – driving sales and building crucial brand equity – with a focus on producing world-class brand communication. We’d love to talk to you about helping your business to grow at Amazon and beyond.