IRON Shoot Helps Levi’s Get Festival-Ready 

IRON handled everything from sourcing the location to casting the models to running the day of production (and everything else in between).

Managing complex logistics was pivotal. But doing that in harmony with the brand, the talent, and the unique demands of the crew is an art form we have perfected over a decade of shooting. 

From managing shot lists to the nuances of on-set execution, we ensured that every aspect of the shoot ran smoothly, on time, and on budget.

You may wonder why Levi’s chose a digital agency to produce their shoot. The truth is that we are uniquely positioned to understand the increasing demands of the digital era on asset production. 

In the pre-digital days, a campaign might have relied on a handful of key visuals for print ads, billboards, or TV. Today, the same campaign needs to cater to a multitude of digital platforms, each with its own format requirements and audience preferences.

As the digital landscape evolves, staying ahead means leveraging key seasonal moments to effectively connect with and expand audiences.  

The Levi’s campaign shows how brands can use these opportunities to reinforce their positioning and reach new consumers in exciting new ways.

With our understanding of the demands of digital content creation and our ability to deliver on strategic briefs, partnering with an agency like IRON enables those looking to elevate their marketing strategies to succeed.