Amazon’s beauty leaderboard is reshuffling fast: more than half of the Top 25 Brand Stores weren’t on the list a year ago, and last year’s #1 has slipped to #5. This report reveals the storefront design, navigation, and content strategies today’s top brands use to win on Amazon.
How top brands structure stores around the way shoppers actually browse and buy. We look at the navigation patterns and product groupings that help shoppers discover products quickly and move effortlessly toward purchase.
Why education-first, science-backed storytelling is displacing hype. We look at how leading brands combine ingredient education, product benefits, and clear messaging to build credibility and drive conversion.
What table stakes looks like in 2026. We look at how leading brands design their stores for mobile-first browsing, creating experiences that are clear, fast, and easy to shop on smaller screens.
How successful brands align their Amazon presence with the rest of their marketing ecosystem. We look at how leading brands carry visual identity, messaging, and campaign themes from their core marketing into the Amazon environment.
Why the best brands treat their stores as evolving experiences. We look at how leading brands test layouts, content, and product merchandising to improve engagement and sales over time.
Uncover data-driven insights with a free Brand Store audit.
