IRON designed a new chocolate brand website – delivering the perfect digital take on a bold brand refresh.
Hot on the heels of a brand refresh, Alter Eco commissioned IRON to redesign their new website – which launched just last week! The new site continues to take the company in an elevated, modern direction, delivering an immersive experience that remains true to the values and ethos that differentiates the brand.
The Alter Eco website redesign had to deliver a compelling narrative, built around one of the company’s core tenets: “enlightened indulgence”. Enlightened refers to clean, healthy food, using next-level ingredients and full circle sustainability – a commitment to social and environmental responsibility. While indulgence refers to mind-blowingly delicious products for consumers to savor, which are just as beautiful to look at.
Alter Eco firmly believes enlightened indulgence – taking healthy indulgence to a whole new level – is the future. And when they produce chocolate this good, it’s hard to disagree! We’re honored to have designed and developed a website that delivers flawlessly on this tenet and carries this extraordinary company forward into the digital age. And with our work for other leaders in sustainable, functional foods – such as Sambazon – we’re committed to working with organizations that are dedicated to social good.
We’ve been designing digital experiences for over 10 years for some of the leading names in retail, food and beverage, and technology. Email us if you’d like to find out more.
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