Levi's Denim Bar FROM CLICKS TO BRICKS

In an era of innovation brands are striving to leverage the best of the physical and digital worlds. The goal is to deliver on technology’s promise, while serving customers in newly effective ways.

Down
The Challenge
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As part of its incredible reinvention, JCPenney (JCP) was set to launch 700 Levi’s in-store shop-in-shop experiences nationwide. The goal was to augment that physical presence with a touch-screen application that deploys the best of the web right onto the shop floor.

In today’s connected world, how do you take credit for that significant investment online? And how do you replicate the service-first experience of the shops themselves through a digital solution on the web?

What We Did
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To accompany the Levi’s Denim bar shop-in-shops, we designed a dedicated iPad App that enables shoppers to browse the product assortment in their own time and on their own terms. 360º product views and product videos enabled them to quickly get a sense of the vast product pool without having to try on the jeans themselves. From a brand perspective, the iPad App helps mitigate some of the challenges stores face, while simultaneously setting the Levi’s Denim Bar apart from every other denim shopping option.

To round out the experience online, we designed and deployed a virtual “Levi’s Denim Bar” featuring a high degree of interactivity, 360º product views, fit videos and look books to help bring the in-store experience to life. With 12 fits and over 100 different washes available at JCP, our job was to provide an engaging set of tools to help convey the breadth of product on offer, and also highlight each fit’s different physical characteristics.

User Experience

We created an immersive virtual experience that enabled users to interact with the product in a number of innovative ways.

Graphic Design

The goal was to strike a balance between emotionally-compelling brand presentation and educational fit-related content. The resulting design gave users parallel look book and fit finder paths to explore.

The Results
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A successful, high-impact launch led to a wealth of positive user feedback both in-store and online. The online tool itself delivering significantly higher click through rates than a traditional shop-in-shop experience.
JCPenney’s first ever in-store iPad experience
1,400 iPad Apps deployed nationwide
App featured 360º views, videos and brand look books