As an international marketing force, Specialized adheres to exacting brand standards. However, many of its product lines need to have a life of their own. The Designs for Women section of the company’s web site embodied the challenge – the need to separate the offering from a male-dominated brand backdrop, while maintaining enough consistency to leverage the basic brand values.

The Solution? By making subtle design adjustments, we set the Designs for Women section apart from the rest of the site. And by prominently featuring bold, empowering visuals and copy, we made the female target feel welcome.

Read more about our interactive projects.