These days, radio feels like a dead medium. It’s considered old-fashioned and advertisers are moving away from it in droves. The thing is: the audience is growing, not shrinking. 93% of the country listens to it and that audience has grown over the last 7 years, not diminished. Studies show iPod users get sick of their play lists very quickly, then return to the radio to hear what’s new. And the hype that launched Satellite radio was… well, hype.

So nothing’s changed but perception. Oh, and the price. The perception I just mentioned has caused radio rates to drop off substantially – which means efficiencies have increased substantially. It’s hard to say how long this will continue. But it’s easy to see that right now, you have an unprecedented window of opportunity to get tremendous reach and frequency. Need help? Give my reel a listen and give us a call.