In August we began working on an exciting collaborative project with The North Face and The Trust for Public Land, designed to get people out of the retailer’s store and into some of San Francisco’s lesser-known parks.

In-store maps will feature 10 parks you probably haven’t heard of, encouraging consumers to make the most of their North Face gear in some unexpected places. Below are our first round of creative concepts, featuring a standard map right through to an interactive “park calculator.” We’ll keep you posted as the project takes shape!