After months of work, we’re thrilled to announce the launch of the new Levi’s microsite on macys.com. Until now, the Levi’s brand had been represented by a series of static banners that bore little relation to one another, or the brand as a whole. Our challenge was to leverage the Levi’s brand and develop a more engaging user experience.

After conducting a thorough audit of the Macy’s web site we identified several key opportunities and then:

• Designed a Levi’s-branded microsite, which incorporates Levi’s brand imagery and builds on current marketing and advertising campaigns
• Built an immersive interactive experience that brings the Levi’s brand to life, while presenting consumers with an array of attractive products
• Incorporated interactive fit details as well as video and voting functionality
• Integrated the Macy’s database into the microsite, creating a seamless, brand-based shopping experience (with a projected increase in online conversions of up to 30%)

The microsite is part of our ongoing work with Levi’s as we help them to deliver a consistent brand message across their major retail accounts.

Read more about our interactive projects.