This morning I was delighted to be part of a panel discussion, along with my colleague Alice Bybee, about designing for social responsibility at the PINC 2009 Conference in San Francisco.

The seminar, entitled: “Making a Difference. Designing for Social Responsibility”, gave a broad overview of the topic encouraging us, as business and community leaders, to promote the spirit of philanthropy and volunteerism.

The seminar was well attended and I was suprised by the commitment and diversity of the group. If there’s one thing I took away it was that more and more people are passionate about incorporating some degree of social responsibility into their daily practice.

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