When Purcell Murray contacted us to develop a “high-end” design solution for the launch of a new Gaggenau Concierge service program, we were tasked with creating a membership card people would covet. Not ignore.
We chose a simple, elegant design, printing directly onto die-cut aluminum, to evoke the beauty of the Gaggenau product line. The card is presented in a sleek jacket to further mirror the aesthetic and sensory experience of owning a Gaggenau appliance.
